The product
Building the creator economy before it had a name.
I joined as one of seven founding members. My role sat at the intersection of product and marketing — helping shape what got built and making sure the right creators knew about it. A prototype I helped build shaped Koji's flagship Link in Bio product suite, which eventually became the foundation for the acquisition by Linktree.
Creator partnerships
Building with creators, not just for them.
I led onboarding and engagement for high-profile creators — building custom flows, writing UGC content briefs, and working directly with talent to drive platform adoption.
Lennon Torres
formerly of Dance Moms
Partnered on Link in Bio activation — drove UGC content and fan engagement through Koji's interactive features.
Dave Coulier
Full House
Early adopter of Koji's games suite — helped demonstrate the platform's entertainment-first monetization model.
Brand & growth
Finding the white space nobody else was looking at.
When I joined, Koji was squarely focused on gamers and influencers — the obvious early adopters. But through market research and experimentation, I spotted an adjacent opportunity: brands.
Major brands had been spending enormous budgets on interactive marketing and gamified content — custom builds that took months and cost a fortune. Koji made it free and deployable in minutes. Same outcome, radically different economics.
The timing was perfect. Burger King had just launched their notoriously bold Moldy Whopper campaign — designed to provoke. I reached out through a Miami connection and pitched Koji as the perfect extension: an interactive game fans could engage with directly. They were in.
In the press
The raise that made the news.
San Diego Union-Tribune · June 30, 2020
Startup Koji raises $10M to help non-techies create games, memes, and other content for social media
Coverage of Koji's $10M fundraise and creator-first mission
The outcome
Product-market fit and acquisition.
From prototype to platform
The prototype I helped shape became Koji's flagship Link in Bio product — acquired by Linktree with 47M daily active users. Being 1 of 7 at the start means every part of that outcome has a piece of what we built together.
