ABOUT
I am a Product Manager & Freelance Designer based in San Francisco, CA.
- Born in Medellin, Colombia. At age 7, my family and I moved to Miami, Florida. I am fully fluent in English, Spanish and currently learning French!
- Leveraging 5 years of start-up experience in the digital media and gamification space, I'm a passionate Product Manager who thrives at the intersection of creativity and strategy.
- My Bachelor of Science in Information & Communication Technology (ICT) from Florida State University & Senior Product Manager certification from Product School have provided me with the technical foundation and strategic thinking for building innovative solutions.
Where Creativity meets Innovation
- The world of Product is my canvas for creative impact.
- Technology has always been my muse, fueling artistic expression from childhood through digital arts & gadgets, to building my own HTML Myspace profiles at 12.
- Now, I have morphed my love for connection, design, and technology & take pride in crafting impactful and immersive user experiences.
- My approach, also guided by human-centered design principles, fosters innovative solutions that are user-centric & empowering at their core.
- When I'm not working, I find joy in other creative pursuits like cooking, pottery & design. Additionally, I enjoy staying active through dancing & connecting with nature.
Latest
Product Management
Information Architecture
User Journey Mapping
Wireframing
Product Design & Management Consultant
Seaside Staffing Company
July 2024- present
Challenge: In an effort to protect the end-user’s privacy, a boutique staffing firm serving high-net-worth clients has struggled with inefficient, manual onboarding processes for pre-screened candidates.
Solution: To reduce operational costs, the Co-founder & CTO developed an encrypted in-house database to safeguard sensitive candidate information, such as IDs & social security data.
I am now designing a streamlined “complete your package” experience for end-users to safely upload and update all required documents into the database. This solution enhances document collection & management while preserving Seaside’s white-glove service experience to all its users.
Latest
Brand Storytelling
Graphic Design
Market Research
Content Strategy
Go-To-Market
Brand Strategy & Design Consultant
COLLECTIVE
Terra Sol Collective
April 2024- present
Challenge: Connecting with the Wayuu people, a Colombian indigenous group known for their one-of-a-kind handwoven textiles, ignited a passion in my family to give back to their tribe.
Faced with immense poverty and limited market access, we partnered with community leaders to gather insights and develop a brand that authentically represents their heritage while appealing to the American consumer.
Solution: Developed & designed branding for "Terra Sol Collective”, inspired by the elements of the Colombian Andes and the native essence of the Wayuu people.
Latest
Successfully implemented gamification features & engagement-boosting strategies within SCTR's flagship live streaming service.
Additional context provided upon request*
Product Manager
SCTR Services - San Diego, CA
September 2021- June 2024
- Increased user spending by 40% through the development of Speed Tipping, a gamified live stream feature that significantly boosted user engagement and contributed to the company's acquisition that took place in June 2023.
- Streamlined User Onboarding: Reduced creator onboarding steps by half resulting in a 50% increase in new signups and completed profiles.
- Developed Portal.to; a landing page solution for creators to share & monetize content seamlessly across platforms.
- Strong cross-functional collaboration: Managed product requirements documentation (PRDs) and developed product marketing & GTM collateral.
- Championed user feedback loops: Leveraged data to continuously refine product experiences and go-to-market strategies.
pASSION PROJECT
Improving the online-recipe experience with Yum!
- Product Concept & Design: Developed the concept and MVP for Yum!, a product designed with the goal to enhance today’s online-recipe experience.
- Independent Exploration: Independently pursuing Yum! to further refine the product and build my PM & UXR skills. Currently collaborating with a senior software developer to explore feasibility and gather user insights.
- Product School Final Presentation: Presented Yum! as my final presentation - receiving praise for its potential to revolutionize online grocery marketplaces while empowering users of all skill levels to embrace home cooking.
sKILLS
Product Management
Notion
Project Management
User Experience Research
GitHub
QA Testing
User Journey Mapping
Wireframing: Figma, Miro
Data Analytics
PRDs
Content Design
Ai - ChatGPT, Gemini
Go-To-Market Strategy
Adobe Creative Suite
A/B Testing
EDUCATION & Certifications
Florida State University
June 2015 - December 2018
Bachelor of Science in Information & Communication Technology (ICT)
2015 -2016
Undergraduate research assistant for the school of Communication Sciences & Disorders
2017 - 2018
Microsoft Intern
UX Design | Web Design | Writing for Information Professionals | Social Media Marketing | Data Analytics
April 2021
Product Manager Certificate
program
May 2022
Senior Product Manager
Certificate program
Product Development | Product Marketing | User Journeys | Personas | A/B Testing | User Research | Product Requirements Documentation | Pitching a Product
